Creator Highlight: Jay Urban

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By: Myriam Akbar


Meet content creator Jay Urban, from North West London! Despite posting his first TikTok video in February 2024, he has accumulated over 500K followers and has over 90K on Instagram where I discovered his page. Impressed and inspired by Urban’s constant presence at TV and film screenings, I had to hit the follow button. 


Although he has enjoyed screen media since a child, seeing other creators on social media is what made him realize that there was more to learn and discover. “When I started posting videos on TikTok, I became passionate and hungry to expose myself to the film and TV industry,” Urban says. At the moment his preferred genres are crime and thriller, listing The Bear, Breaking Bad, and Dexter as favorite TV shows. As for films, he lists No Country For Old Men and Captain America: Civil War.


The best part of Urban’s content creating success has been the opportunities he has been given and the people he has met.”My favorite premiere was for Mission Impossible: Final Reckoning. It was filled with great vibes and I got to greet Tom Cruise, as well as brush shoulders with Michael B. Jordan,” he shares. Another highlight he mentioned was being invited to the BAFTA Film Awards — a moment that made him realize just how real the feeling of  impostor syndrome is. “I couldn’t believe I was there surrounded by all these celebrities and film stars. I even said hello to Mikey Madison and she said it back,” he says. As for the more challenging side to content creating, Urban lists keeping up with new releases and finding new ways to improve his videos. 


“People always ask me how I’ve managed to do so well in such a short space of time and I always tell them by just being me — by being authentic and honest. And I’m proud of,” he says.


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